USAID Tulonge Afya project - AICT Tabora

USAID Tulonge Afya project - AICT Tabora
Location: Tabora Region Contacts:


T-MARC Tanzania (T-MARC) is an independent, Tanzanian-led and controlled organisation dedicated to improving health status of Tanzanian families. T-MARC employs a dynamic approach, bringing together public and private stakeholders in order to develop and expand consumer markets for a broad range of health products and promote behaviour change that will improve public health. These products and campaigns contribute to a demonstrable health impact in the areas of HIV/AIDS, reproductive health, menstrual hygiene management, child survival, infectious diseases and malaria and are specifically targeted at vulnerable, at-risk and low-income audiences. T-MARC is currently implementing USAID Tulonge Afya project in partnership with FHI 360, as the prime partner. Funded by the United States Agency for International Development (USAID), the project aims to catalyse opportunities for Tanzanians to improve their health status by transforming socio-cultural norms and supporting the adoption of healthier behaviours through achievement of the following intermediate results; • Result 1: Improved ability of individuals to practice healthy behaviours • Result 2: Strengthened community support for health behaviours • Result 3: Improved systems for coordination and implementation of Social and Behavior Change Communication (SBCC) interventions The project works closely with sister project USAID Boresha Afya, which is mandated to strengthen the provision of health services at facilities in Tanzania. USAID Tulonge Afya provides SBCC support for Boresha Afya to drive community members’ demand for health services.


To provide support across a range of health areas, which may include, but is not restricted to:

  1. Test and Treat awareness-raising campaign to promote HIV testing and treatment initiation targeting high risk audiences
  2. Supporting HIV prevention and the use of Modern Contraceptives Methods (MCM)
  3. Prevention of mother to child transmission of HIV (PMTCT)
  4. Voluntary medical male circumcision (VMMC)
  5. TB testing and treatment
  6. Youth-friendly health services, including sexual and reproductive health (SRH)
  7. Family Planning (FP), including male partner involvement
  8. Insecticide-treated net access and use (ITN)
  9. Malaria care-seeking
  10. Early initiation of Antenatal Care (ANC)
  11. Respectful maternity care
  12. Facility-based delivery
  13. Early childhood development, including exclusive breastfeeding, new-born care, and vaccinations

Through its network of CHWs, CVs and PCs implements activities within two social and behaviour change (SBC) platforms: Naweza (an adult platform) and Sitetereki (a youth platform) as well as Furaha Yangu through;

  1. Small group discussions
  2. Interpersonal Communication (IPC) sessions
  3. Timed Household visits
  4. Community mobilization & Community dialogues
  5. Referrals and linkages to health services using service invitation coupon system

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